Trademarks for Aroma Marketing

I happened to see a report on TV the other day about aroma marketing.  For example, Westin Hotels uses aroma marketing by circulating a White Tea aroma at the entrances to their hotels. [Link].  It would be interesting to see an article that updates how many trademark/service mark applications have been allowed for aromas/scents.  Here’s a link for more on aroma marketing: [Link].

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