{"id":9501,"date":"2017-12-20T11:23:57","date_gmt":"2017-12-20T17:23:57","guid":{"rendered":"http:\/\/www.717madisonplace.com\/?p=9501"},"modified":"2017-12-20T11:23:57","modified_gmt":"2017-12-20T17:23:57","slug":"trademarks-for-aroma-marketing","status":"publish","type":"post","link":"https:\/\/www.717madisonplace.com\/?p=9501","title":{"rendered":"Trademarks for Aroma Marketing"},"content":{"rendered":"<p>I happened to see a report on TV the other day about aroma marketing. \u00a0For example, Westin Hotels uses aroma marketing by circulating a White Tea aroma at the entrances to their hotels. [<a href=\"https:\/\/www.scentair.com\/why-scentair\/testimonials\/westin-hotels-resorts\">Link<\/a>]. \u00a0It would be interesting to see an article that updates how many trademark\/service mark applications have been allowed for aromas\/scents. \u00a0Here&#8217;s a link for more on aroma marketing: [<a href=\"https:\/\/www.scentair.com\/index.html\">Link<\/a>].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I happened to see a report on TV the other day about aroma marketing. \u00a0For example, Westin Hotels uses aroma marketing by circulating a White Tea aroma at the entrances to their hotels. [Link]. \u00a0It would be interesting to see an article that updates how many trademark\/service mark applications have been allowed for aromas\/scents. \u00a0Here&#8217;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/posts\/9501"}],"collection":[{"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9501"}],"version-history":[{"count":1,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/posts\/9501\/revisions"}],"predecessor-version":[{"id":9502,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=\/wp\/v2\/posts\/9501\/revisions\/9502"}],"wp:attachment":[{"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.717madisonplace.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}